The gift of flight

To anyone familiar with general aviation, this story is nothing special. But it's an example of the kind of marketing and promotion that is all too rare, but which every flight training FBO should be pursuing.

Forget the new gaming systems and tickle-me-whatevers, for $49 you can give anyone, any age, the gift of flight.

Law Aviation at the Anderson Municipal Airport is offering one-hour sight-seeing flight gift certificates that never expire.

"Whoever has the certificate gets to pick where they want to go within a half-hour," said Dave Cravens, chief operating officer. "Most people want to fly over Anderson or they choose to fly over the reservoir."

Read the whole article.

If you'd like to give an airplane ride as a holiday gift, visit your local airport, and look for the "learn to fly" sign.